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đź’­ NCERT Class 12 Psychology Chapter 6: Attitude and Social Cognition (Important for Ethics)

Zuwerink , Patricia G. Motives and modes of processing in the social influence of groups. W Wood. Attributional complexity as a moderator of dissonance-produced attitude change.

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Daniel R. Stalder , Robert S. Constructing perceptions of vulnerability : personal relevance and the use of experiential information in health judgments. AJ Rothman , N Schwarz. Development of attitude strength over the life cycle: surge and decline. Penny S. Visser , Jon A. Flex - ible correction processes in social judgment : implications for persuasion. Multiple communicators with unique target information transmit less stereotypical impressions Janet B.


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  6. The Psychology of Attitude Change and Social Influence / Edition 3.
  7. Attitude change - Wikipedia.

When someone you admire greatly espouses a particular attitude, you are more likely to develop the same beliefs. For example, children spend a great deal of time observing the attitudes of their parents and usually begin to demonstrate similar outlooks. We tend to assume that people behave according to their attitudes.

However, social psychologists have found that attitudes and actual behavior are not always perfectly aligned. In some cases, people may actually alter their attitudes in order to better align them with their behavior. Cognitive dissonance is a phenomenon in which a person experiences psychological distress due to conflicting thoughts or beliefs. Imagine the following situation: You've always placed a high value on financial security, but you start dating someone who is very financially unstable.


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  • In order to reduce the tension caused by the conflicting beliefs and behavior, you have two options. You can end the relationship and seek out a partner who is more financially secure, or you can de-emphasize fiscal stability importance. In order to minimize the dissonance between your conflicting attitude and behavior, you either have to change the attitude or change your actions.

    25 Underrated Books on Persuasion, Influence, and Understanding Human Behavior

    While attitudes can have a powerful effect on behavior, they are not set in stone. The same influences that lead to attitude formation can also create attitude change. Have you ever wondered what your personality type means? Sign up to get these answers, and more, delivered straight to your inbox.

    Chaiklin, H. Attitudes, Behavior, and Social Practice. Perlovsky L. A challenge to human evolution—cognitive dissonance. Frontiers in Psychology.

    1. The Person and the Situation

    American Psychological Association. More in Theories. How Psychologists Define Attitudes. There are a number of factors that can influence how and why attitudes form. Social Factors. Factors that Influence Attitude Strength. People are more likely to behave according to their attitudes under certain conditions:. When your attitudes are the result of personal experience.

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    When you are an expert on the subject. When you expect a favorable outcome. When the attitudes are repeatedly expressed. Overview This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior.

    The Psychology of Attitude Change and Social Influence / Edition 3

    Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader. Product Details Table of Contents. Average Review. Write a Review.